Three months on from the most powerful earthquake in its history, Türkiye is still feeling the impacts on fashion production, a key lifeline for its export economy. Suppliers say emotional support, flexible contracts and consistent orders are the best way for brands to help.
How should brands respond in times of crisis?
Open Supply Hub, an open-source platform mapping thousands of garment manufacturing facilities across more than 130 countries, uses supplier lists submitted by brands directly, or those brands upload to their websites to track damage and disruption. As of February 2023, Open Supply Hub shows that there were 13,000 production facilities in the area affected by earthquakes. Of these, 9,438 covered apparel, textiles, home textiles, footwear, leather and apparel accessories. When combined with earthquake intensity data from the US Geological Survey’s Earthquakes Hazards Programme, it shows that 8,240 experienced a Modified Mercalli Intensity Scale (MMI) of 7.5 or above, including 107 with an MMI of 8 or above.